In the era of green-washing consumers, there are many controversial ingredients like parabens, silicone, sulfates, alcohol, essential oils, coconut oils and hydroquinone.
Here is a video by MixedMakeUp where experts share with you their thoughts.
Yours truly is included :-).
My mentor Grant Cardone says the number one reason business fail is because of obscurity. If people don’t know you, they don’t flow you. Getting known is the first big step to build credibility. As a beauty industry consultant, the first question the clients want to know is what have you done. There are many customers have a Non-disclosure Agreement in place so third party credential becomes extremely important.
Ginger King, Cosmetic Chemist, Beauty Boss