Korean Beauty has garnered some intense attention ever since the debut of BB, CC creams, and cushion compacts. What’s hot right now is the modelling rubber mask and the V-lift face contouring mask in Asia. This blog will examine different types of masks in general, the functions, and how you should use the mask for a more glowing you. Most importantly what the Korean trend may mean for U.S. market in the mask category.
Types of Masks Available On the Market:
So where does this Modeling Rubber Mask lie in the landscape of masks? It is the DIY home version of seaweed mask! In U.S.A., brands like Bliss and Grand Central Beauty have similar offer. Grand Central Beauty mask also comes with a proprietary mix of botanicals, fruits and marine ingredients which magically allows the clinically proven effects of smooth, moisturizing, anti-aging, redness-reducing and toning (S.M.A.R.T.) benefits. This is about the only mask that has clinically proven results in 15 minutes.
Another trend is the V-lift face contour facial. When people get older, the chin gets rounder or some get “double-chin”. The V in the V-lift symbolizes a pointy and slim chin. The V-lift face contour is a mask you apply and then use a bandage to hold up your chin. The mask heat up and your facial contour will feel and look slimmer. Clarins has developed a more elegant facial lift shaping facial with wild success. Many would apply before their big event to depuff the cheeks and chin area. It’s now available in USA in limited distribution. Additionally, Estee Lauder also launched the liquid tape, new dimension face serum all for the purpose of a better facial contour at every angle.
The need for beauty is universal. We can see “variations” of the modelling rubber mask and v-lift contour facial starting in the U.S.A. We should expect them to go main-stream as the K-Beauty craze continues.
In addition to different types of mask textures, there are also different types of masks targeting different needs. Boscia and Glamglow tend to “specialize” in this. If you only have skin dullness issue, you can just get a brightening mask. If you only have dryness issue, you can get a hydrating mask. You can often see bloggers have different masks all-over to “Multi-Tasking” as their “mask trend”. Granted not everyone can afford to buy all the masks for all the skin needs, a multi-tasking, rather, multi-efficient mask should be of value to consumers. Yes, multi-efficient smart skin care is the way to go as you can multi-task but not efficient (in this case, you will have to own 5-6 jars of products if you have more than one skin issues).
Whether you choose to mutl-tasking or multi-efficient masking, happy masking! Do it at least once a week for the optimal benefits!
Ginger King, Cosmetic Chemist, Beauty Boss