There are thousands of Indie Beauty brands emerging daily. The price to entry these days are no longer just a prestige image or just claiming natural ingredients. How do you stand out? There is a Chinese saying that Lotus is precious because it stands tall and clean despite in a pond of mud. With the ever-increasing number of beauty brands, it is paramount to have your unique selling proposition, or even better yet, customer value optimization so you can stand tall and precious in the consumer’s mind.
With the continuous change in the beauty business landscape, it is worthwhile to have an outside consultant to take a deep look of your business. There are many benefits of hiring a consultant as they can point out bluntly your short-comings without worrying about the company politics. Consultants are hired to solve a problem and it is their obligation to state clearly on the issue and provide solutions without ever needing to sugar-coating it.
Not all industry consultants are created equal. There are ones specialized in R&D. There are ones specialized in Marketing. You choose your consultant based on your business needs. However, a good consultant should be someone who delivers more than what your intentions is. If you are hiring a consultant for product development, the consultant must deliver beyond just a product. The consultant needs to be able to see the whole picture and deliver commercially-viable, consumer-loving, instagram-friendly and retailer-wanting products. It is more than just the unique proposition of the product, it is the customer value optimization of what the consultant can provide.
The major difference of using a consultant compared to using a full-time employee is this: consultants are like your dates who can bring you excitement and new perspectives. Employees are married to you and you often divorce them because you got them through the most of 3 rounds of interviews. If you really love your consultant, yes, then you can business-marry them after a consulting period.
In this article, I gave a few pointers on the evolution of beauty business and what should be done for today’s landscape. If you would like further information and find out the TOP 8 reasons to work with Ginger King for YOUR beauty business, comment below or e-mail me at Ginger@gracekingdombeauty.com
Ginger King, Cosmetic Chemist, Beauty Boss