All cosmetic product developers and marketers constantly ask: What’ new? The interesting thing is when a new technology is presented, marketers often scratch their head- it’s cool, but how do I position it, how do I sell it? Then, it is the product developers job to help linking the consumer use benefits to the product so the new technology indeed adds value to the daily beauty routine, not just a novelty. It is no different than using your smart phone to text, email, face-booking, tweeting and taking photos/videos besides its primary intended use- to call!
Below is a list of some new technologies available and if you are interested to find out the details to use these for your brand, let’s talk!
Working in beauty is full of excitement because there are so many cool things to play. Often times marketers are troubled by “finding the hole” on the calendar when they find a new technology. The truth is for risk-takers, the first to market ones are often the ones who succeed as people remember that you are the pioneer in technological advances.
Ginger King is a cosmetic chemist and a consultant in product development and marketing. Ginger has developed over 1000+ products during her close to 20 years of industry experience. For further information, you can contact her at firstname.lastname@example.org
Ginger King, Cosmetic Chemist, Beauty Boss