How many times have you heard the same story- I want to start a beauty brand because I can not find products on the market that will suit my needs? On the surface, yes, it is a solution to a problem but is the scope of problem large enough to start a business?
I am a beauty industry consultant who have been advising many businesses on product development and marketing on beauty brands. My vision is to invest and collect a portfolio of beauty brands one day- yes, be the beauty shark on shark tank!
For starters, there are three fundamental points to consider when venturing out:
The above three points just scratch of surface on launching a beauty brand. Other factors to consider include what type of budget, how long to plan for launch, what retail windows should I hit, what kind of PR/Social Media campaign should I plan and where to find capitals to sustain the growth.
If you can answer my three questions and still want to launch your beauty brand, let’s talk! Check out my consulting site: http://www.gracekingdombeauty.com
Ginger King, Cosmetic Chemist, Beauty Boss