For the past 6 years, I DIYed my own website as for any entrepreneurs, it is essential to bootstrap until you have some level of success. 2019 has been a tremendous year for publicity as I have been quoted on 26+ beauty media as well as landed a FULL page of my favorite BEAUTY AUTHORITY magazine ALLURE this June. It’s time to refresh my consulting site and help YOU to realize your dream of building your beauty empire.
If you are a beauty startup with investment backing, I’d love to hear from YOU. If you are an existing beauty brand and want to re-energize your brand and inject newness, I’d love to hear from you. If you would like me to speak at your events on skincare, makeup, hair care, how to build your beauty business, I’d love to hear from you.
Check out my new website: www.gracekingdombeauty.com
Natural. Organic. Vegan. Clean. These are the buzz words on all the beauty products because they are driven by retailers, press and consumers. When we examine the root of it, it really comes down to FOOD. Yes, FOOD.
We have been taught that we need to eat natural and organic food as all processed foods are bad for our health. Agreed. However, cosmetic products do not behave that way! If we are talking about EDIBLE Natural, then yes, natural is a healthier option. People, however need to separate Cosmetic Science from Kitchen Science. While natural and fresh food are good for you, these products once formulated in a cosmetic product, they lose efficacy and stability resulting in shorter shelf life and not many benefits.
Due to the demand of the market place, chemists are forced to work with all-natural materials as after all, sales is what’s driving the economics and we must listen to the market demand.
This is a short article but a powerful one. All you need to think is will vitamin C from a natural apple be more effective than a synthetic tablet?
We all know once you cut open the apple, it will turn brown. While Vitamin C tablets we bought, they must have been essayed to guarantee the potency. Additionally, mother natural dictates the abundance of nutrients present and there is crop to crop variations. While a synthetic natural material will guarantee you the efficacy you desired.
The takeaway points are as follows:
In the era of green-washing consumers, there are many controversial ingredients like parabens, silicone, sulfates, alcohol, essential oils, coconut oils and hydroquinone.
Here is a video by MixedMakeUp where experts share with you their thoughts.
Yours truly is included :-).
My mentor Grant Cardone says the number one reason business fail is because of obscurity. If people don’t know you, they don’t flow you. Getting known is the first big step to build credibility. As a beauty industry consultant, the first question the clients want to know is what have you done. There are many customers have a Non-disclosure Agreement in place so third party credential becomes extremely important.
Ginger King, Cosmetic Chemist, Beauty Boss