Yes, I am a cosmetic chemist but I am also a makeup artist and a skin care expert. I do, still to this date dabbling around the cosmetic retail counters to keeping pulse with the consumer trends in the industry. Here are my observations and advice (more to the owners of the brand). If you do want to start your own brand, avoid these mistakes as well :-).
Retail is detail. All the points mentioned seemed to be no big deals at a glance. However, these can certainly be the points for improvement. The more your beauty advisors appreciate you, the better your NEW business will be.
To your success!
Ginger,Beauty Industry Consultant
Ginger King, Cosmetic Chemist, Beauty Boss