Your Health Goal- Use A Great Lip Balm

Lip balms are probably the most used beauty products regardless if you are a man or woman. We all get dry lips from weather and talking. Since lip balm is closest to the internal organ, what you use MATTERS/ Avoid ingredients like petrolatum as it belongs to gas stations. Avoid ingredients like lanolin as it’s […]

Why are consumers pursuing NATURAL options? Are they really better?

Natural. Organic. Vegan. Clean.  These are the buzz words on all the beauty products because they are driven by retailers, press and consumers. When we examine the root of it, it really comes down to FOOD. Yes, FOOD. We have been taught that we need to eat natural and organic food as all processed foods […]

Branding is Everything

My mentor Grant Cardone says the number one reason business fail is because of obscurity. If people don’t know you, they don’t flow you. Getting known is the first big step to build credibility. As a beauty industry consultant, the first question the clients want to know is what have you done. There are many […]

TheBeautyShark PodCast

Good Monday Morning and the first day of April! Wow, we are officially entering the second quarter for 2019! Have you checked off some of your goals yet? If you have not subscribed to TheBeautyShark podcast, please do. I want to use 5 minutes every Monday morning to share with you about BEAUTY & ENTREPRENEURSHIP. […]

New Master’s Degree For Fashion & Beauty Entrepreneurs & Intrapreneuers

The Rutgers Business School Master of Science In Business of Fashion is  new program bridging the gap between creative passion and business acumen. I am honored to be teaching the special topics classes by bringing industry elites to help shaping our next generations of leaders. If you are interested to sharing your industry experience, I’d love […]

Making Of Lipsticks In Japan

Yes, I have made lipsticks. No, I have never made lipsticks the way I did in Japan or have analyzed lipsticks the way I did in Japan. In USA, making lipsticks in most of the cases are simply blending of waxes, pigments, melt, pour into mold, chill, case it, heat gun over. done. What I […]

The Small Yet Mighty Tool To Complete Your Beauty Look

When I was a teenager, my mom would never go out with me If I do not wear a lipstick. She thought a colored lip means a healthy look and to her dismay, I tended to use really dark colors to look cool but it made me look older. When I go out with my […]

Advice To Cosmetic Brand Owners :-)

Yes, I am a cosmetic chemist but I am also a makeup artist and a skin care expert. I do, still to this date dabbling around the cosmetic retail counters to keeping pulse with the consumer trends in the industry. Here are my observations and advice (more to the owners of the brand). If you […]

New Year + Valentine’s Day Beauty From Head To Toe

There are two special days that you want to be pampered and ready from head to toe- namely New Year + Valentine’s day. Since today is the first day of lunar new year, you can try this head to toe beauty guide for a radiant new you and also ready for a romantic Valentine’s day […]

My First E-Book On Amazon Kindle!

Happy New Year! If you are thinking about creating your cosmetic line, now is the time! This book is for you! Pre-order now! Official release on Feb. 8, 2016 Chinese New Year. Thank you for your pre-order in advance :-)!! Find it on Amazon Kindle store today!!!